Martindale-Hubbell Webinar Archive
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Effectively Market Your Practice: From Campaigns to Customers
Presented July 30, 2008 by:
- Amy Kaplan, Director, Product Planning, LexisNexis Martindale-Hubbell
- Ian Leong, Search Engine Marketing Manager, LexisNexis Martindale-Hubbell
An effective marketing program for your firm encompasses everything from traditional tactics to emerging Web technologies. But with so many options available, how do you determine which marketing mix will turn your campaigns into customers? Join LexisNexis® Martindale-Hubbell® for an exciting, FREE Webinar where you'll:
- Hear what successful professionals are doing to maximize their exposure to potential clients. We'll explore inside and outside of the legal sphere, sharing a case study of a medical professional whose marketing strategy integrates a variety of online tactics.
- Learn how a carefully balanced marketing program can improve potential customers' perception of your credibility and influences their hiring decisions.
- See how much other law firms spend on marketing, which opportunities they find valuable, and on which they report a favorable ROI.
- Discover how to utilize search placement to build your firm's brand and reputation and gain new clients; and gain insight into how potential customer's perceive your firm.
- Find how to leverage vertical search engines such as lawyers.com to drive maximum traffic to your Web site.
- Determine which marketing tactics have the most value for your firm.
You'll see what happens when you employ the best practices… and when you don't!
Panel members from LexisNexis Martindale-Hubbell Product Development will provide you with information that you can begin using immediately to grow your practice.
Leveraging the Media to Grow Your Practice—Building Credibility Beyond Advertising
Presented April 24, 2008 by:
- Nicole Carrubba, Principal and Owner, Captivate Communications
- Diane Pierson, Director Product Planning, LexisNexis Martindale-Hubbell
If your firm is looking for new and exciting ways to reach potential clients, then law firm public relations is an effective and powerful way to market your firm. Join LexisNexis® Martindale-Hubbell® for an exciting, FREE webinar to learn how to harness the power of the media to create credible marketing opportunities for your firm beyond traditional advertising. By attending this 45-minute learning session, you'll know the answers to these commonly asked questions:
- What is "PR" or "public relations"?
- Why should my firm use PR in addition to—or instead of—more advertising?
- How can my firm begin using PR?
- What's news? And what's not?
- What are the limitations with a PR program?
- How can my firm incorporate press communications into its overall client development strategy?
We'll also share real examples of strategies employed by large law firms to demonstrate tactics that small firms can leverage!
Expert panel members from Martindale-Hubbell and communications firms will provide you with information that you can begin using immediately to grow your practice.
A New martindale.com Creates New Ways to Reach Corporate Counsel and the Referral Market!
Presented February 28, 2008 by:
- Karen Cancellieri, Product Manager, LexisNexis Martindale-Hubbell
- Eslin Jayasinghe, Director Product Management, LexisNexis Martindale-Hubbell
If you haven't been to martindale.com® lately, it's time to take a fresh look at the site. Recently redesigned, martindale.com® offers robust new features and functionality to help you identify, evaluate and select other lawyers and law firms—and creates new ways for your firm to be found and selected for referral matters by other lawyers and in-house counsel. Join LexisNexis® Martindale-Hubbell® for an exciting, FREE webinar and learn how to:
- Create your online personality to maximize your exposure and attract potential clients and referring lawyers,
- Utilize the new features and functionality of the site to expand your network,
- Market your experience and promote your law firm most effectively in the context of the newly renovated site,
- Demonstrate and prove your expertise by publishing articles and promoting your practice groups on martindale.com® to differentiate your firm from its competitors,
- Grow and differentiate your online presence for a competitive advantage, leveraging client satisfaction and survey feedback.
Panel members from Product Development will provide you with information that you can begin using immediately to grow your practice.
2007 Law Department Metrics Benchmarking Survey
Presented December 12, 2007 by:
- Daniel J. DiLucchio, Principal, Altman Weil, Inc.
- James S. Wilber, Principal, Altman Weil, Inc.
Make Smarter Management Decisions: Leverage New Benchmarking Data to Support Your Business Strategies
Managing a law department in today's business environment is more challenging than ever. Having access to critical data on staffing, expenditures, outside counsel fee allocation and billing and other key metrics ensures that you make smarter management decisions.
Please join us for a complimentary, interactive Webinar on December 12 to learn about the results of the Altman Weil/Martindale-Hubbell 2007 Law Department Metrics Benchmarking Survey. Learn how to interpret and use benchmarking data effectively and get answers to the following questions:
- How are other corporations in our industry sizing and staffing their legal function?
- What are reasonable law department expenditures in a company of our size?
- What are other departments in our region spending on outside counsel?
- How do departments like ours track and charge lawyer time?
The dialogue also will touch on emerging issues of importance to law departments including: corporate governance, department alignment with corporate business strategy, legal service provider issues and more.
Martindale.com Quick Reference Webinar for Corporate Counsel
Presented November 13, 2007 by:
- Kelly Newcomb, Corporate Counsel Relations Manager, LexisNexis Martindale-Hubbell
New Look and Deeper Decision-Making Tools Drive Firm and Attorney Awareness
The legal profession's destination site for concise, objective information about lawyers and law firms — www.martindale.com — has a new look and better tools to help you make better, faster, more confident decisions about legal services.
Martindale.com Quick Reference Webinar for Outside Counsel
Presented November 6, 2007 by:
- Barry Solomon, VP, Client Relations & Alliances, LexisNexis Martindale-Hubbell
New Look and Deeper Decision-Making Tools Drive Firm and Attorney Awareness
The legal profession's destination site for concise, objective information about lawyers and law firms — www.martindale.com — has a new look and better tools to drive sophisticated buyers of legal services to your profile.
2007 Law Department Compensation Benchmarking Survey
Presented October 17, 2007 by:
- Daniel J. DiLucchio, Principal, Altman Weil, nc.
- James S. Wilber, Principal, Altman Weil, Inc.
- John Lipsey, Esq., Vice President, LexisNexis Martindale-Hubbell (facilitator)
Attract and Retain Top Talent: Leveraging Key Compensation Data to Strengthen Your Department's Competitiveness
Corporations compete head to head with law firms to attract and retain the best legal talent. Of course, compensation plays a critical role. General Counsel, under continuous pressure to control costs, usually don't have the same deep pockets as law firms. But by understanding the competitive landscape, companies can optimize their ability to successfully win and keep top talent.
Please join us for a complimentary, webinar to review highlights from the Altman Weil / LexisNexis Martindale-Hubbell 2007 Law Department Compensation Benchmarking Survey. You'll get the most current data on in-house lawyer compensation that will help you evaluate the equity and competitiveness of your department's compensation system. During this interactive session, we will discuss:
- Salary, bonus and stock options
- Multiple in-house lawyer positions
- Regional and metropolitan area data
- Industry differences
- Experience levels
- And variations by size of department, size of organization and annual corporate revenues
Don't miss this opportunity to learn the latest compensation benchmarks so you can attract and retain top talent for your law department!
Marketing Your Firm on the Web
Presented October 2, 2007 by:
- Clay Cazier, Search Engine Optimization Manager, LexisNexis Martindale-Hubbell
- Peter Previte, Senior Product Manager, LexisNexis Martindale-Hubbell
Learn how to attract more potential clients with simple law firm marketing tips.
Attend a FREE Webinar from LexisNexis Martindale-Hubbell to get practical advice on:
- Using the Internet to promote your firm
- Maximizing the value of a law firm Web site
- Search Engine Marketing basics, including:
- Natural Search Engine Optimization
- Sponsored Search Engine Marketing
- Best Practices for both
Panel members from Business Development and Search Engine Marketing will provide you with information that you can begin using immediately to grow your practice.
Marketing Your Firm on the Web
Presented September 25, 2007 by:
- Clay Cazier, Search Engine Optimization Manager, LexisNexis Martindale-Hubbell
- Peter Previte, Senior Product Manager, LexisNexis Martindale-Hubbell
Learn how to attract more potential clients with simple law firm marketing tips.
Attend a FREE Webinar from LexisNexis Martindale-Hubbell to get practical advice on:
- Using the Internet to promote your firm
- Maximizing the value of a law firm Web site
- Search Engine Marketing basics, including:
- Natural Search Engine Optimization
- Sponsored Search Engine Marketing
- Best Practices for both
Panel members from Business Development and Search Engine Marketing will provide you with information that you can begin using immediately to grow your practice.
Tips for maximizing your firm's visibility on lawyers.com using the Client Service Center
Presented July 24, 2007 by:
- Kathleen Coughlan, Manager, Search Engine Marketing and Alliances, LexisNexis Martindale-Hubbell
- Candice Petro, Senior Product Manager, LexisNexis Martindale-Hubbell
- Heather Sullivan, Senior Production Specialist, LexisNexis Martindale-Hubbell
Based on law firm and consumer feedback, Martindale-Hubbell has developed new features and content that now appear on lawyers.com. Please join us on
July 24, 2007 to learn how to maximize your firm's visibility on the Web using new features on the Client Service Center (CSC). Topics include:
- How to use your Martindale-Hubbell Professional Biography to increase your presence on search engines
- Review of lawyers.com and ways to capitalize on your firm's credentials with law blogs, firm logos and lawyer photos and targeted content
- Tips for using the Client Service Center (CSC) to update your listing with more of the information potential clients want to see
Driving Your Firm's Web site Performance: Understanding What to Measure and What Steps to Take to Increase your Return on Investment
Presented May 31, 2007 by:
- Darryl Cross, Director, Strategy and Competitive Intelligence, LexisNexis
- Sonny Cohen, Director of Internet Marketing Strategy, Duo Consulting
Legal marketers are increasingly being held accountable for generating a measurable return. Marketers can mine performance metrics from their Web sites that provide insight into how well their firm's Web site is performing and what steps might be taken to make improvements. In this nontechnical presentation you will learn about key Web site performance indicators and how you can use them to support your online marketing efforts.
Tips for maximizing your firm's visibility on lawyers.com using the Client Service Center
Presented May 21, 2007 by:
- Kathleen Coughlan, Manager, Search Engine Marketing and Alliances, LexisNexis Martindale-Hubbell
- Candice Petro, Senior Product Manager, LexisNexis Martindale-Hubbell
- Heather Sullivan, Senior Production Specialist, LexisNexis Martindale-Hubbell
Based on law firm and consumer feedback, Martindale-Hubbell has developed new features and content that now appear on lawyers.com. Please join us on May 21, 2007 to learn how to maximize your firm's visibility on the Web using new features on the Client Service Center (CSC). Topics include:
- How to use your Martindale-Hubbell Professional Biography to increase your presence on search engines
- Review of lawyers.com and ways to capitalize on your firm's credentials with law blogs, firm logos and lawyer photos and targeted content
- Tips for using the Client Service Center (CSC) to update your listing with more of the information potential clients want to see
Leveraging your firm's Activities, Capabilities and Client Review data to stand-out from the competition and get noticed by corporate counsel
Presented May 17, 2007 by:
- Karen Cancellieri, Product Manager, LexisNexis Martindale-Hubbell
- Eslin Jayasinghe, Senior Product Manager, LexisNexis Martindale-Hubbell
- Christopher Whitmore, Director, Product Planning, LexisNexis atVantage
As requested by corporate counsel and other buyers of legal services, the most recent release of martindale.com features a series of enhancements designed to display a fully integrated view of a lawyer's and firm's experience and capabilities. Learn how to successfully harness these new data sets to leverage your firm's information on martindale.com and gain maximum exposure to your target audience. Join us on May 17 as we share best practices from firms already leading the way.
Marketing Your Law Firm On and Off the Web
Presented April 12, 2007 by:
- Amy Kaplan, Product Manager, LexisNexis Martindale-Hubbell
- Clay Cazier, Search Engine Optimization Manager, LexisNexis Martindale-Hubbell
- Peter Previte, Senior Product Manager, LexisNexis Martindale-Hubbell
Know you need to do more to attract potential clients but are not sure where to start? Attend a FREE Webinar from LexisNexis Martindale-Hubbell to get tips and practical advice on:
- Things to consider before marketing your firm
- Setting a budget
- Using the Internet to promote your firm
- Value of Law Firm Web sites
- Search Engine Marketing, including:
- Natural Search Engine Optimization
- Sponsored Search Engine Marketing
- Best Practices for both
- Offline marketing tactics
- Tracking your return on investment (ROI)
Panel members from Business Development and Search Engine Marketing will provide you with information that you can begin using immediately to grow your practice.
Maximizing Your Firm's Visibility on martindale.com with the Enhanced Client Service Center
Presented February 1, 2007 by:
- Eslin Jayasinghe, Senior Product Manager, LexisNexis Martindale-Hubbell
- Candice Petro, Senior Product Manager, LexisNexis Martindale-Hubbell
In partnership with corporate counsel nationwide, Martindale-Hubbell has developed new features and content that will appear in the next release of martindale.com. Using the newly enhanced Client Service Center (CSC), Martindale-Hubbell subscribers can get a jump-start on the competition by adding deeper, richer information about their lawyers and practice prior to martindale.com's release.
Please join us on February 1 to learn how to maximize your firm's visibility through the CSC's new features, available at the end of this month. We'll discuss enhanced capabilities information and diversity data, along with other new content upcoming on martindale.com.
Attract & Retain Top Talent: Leveraging Key Compensation Data to Strengthen Your Department's Competitiveness
Presented November 7, 2006 by:
- Daniel J. DiLucchio, Principal, Altman Weil, Inc.
- James S. Wilber, Principal, Altman Weil, Inc.
Corporations compete neck-and-neck with law firms to attract and retain the best legal talent. Of course, compensation plays a critical role. General Counsel, under continuous pressure to control costs, usually don't have the same deep financial pockets as law firms. Yet by understanding the competitive landscape, companies can successfully win and keep top talent.
Please join us for a complimentary, interactive webinar on November 7 to review highlights from the Altman Weil / Martindale-Hubbell 2006 Law Department Compensation Benchmarking Survey. You'll get the most current data on in-house lawyer compensation that will help you evaluate the equity and competitiveness of your department's compensation system.
We'll discuss:
- Salary, bonus and stock options
- Multiple in-house lawyer positions
- Regional and metropolitan area data
- Industry differences
- Experience levels, and
- Variations by size of department, size of organization and annual corporate revenues
Don't miss this opportunity to learn the latest compensation benchmarks so you can attract and retain top talent for your law department!
Measuring Up: How Clients Evaluate Outside Counsel and How Your Firm Can Achieve Top Marks
Presented October 11, 2006 by:
- Jim Akers, Senior Vice President and Associate General Counsel, Marriott International Inc.
- Jeffrey Carr, Vice President, Secretary and General Counsel, FMC Corporation
- Barry Solomon, Esq., Vice President & General Manager, LexisNexis Martindale-Hubbell (facilitator)
Tap into the wisdom of in-house counsel as they describe how they gauge the services they receive, the role their clients play in the assessment process of outside counsel, and how law firms are — or are not — seeking their feedback.
Make Smarter Management Decisions: Leverage New Benchmarking Data to Support Your Business Strategies
Presented September 21, 2006 by:
- Daniel J. DiLucchio, Principal, Altman Weil, Inc.
- James S. Wilber, Principal, Altman Weil, Inc.
- Barry Solomon, Esq., Vice President & General Manager, LexisNexis Martindale-Hubbell (facilitator)
Managing a law department in today's business environment is more challenging than ever. Having access to critical data on staffing, expenditures, outside counsel fee allocation and billing and other key metrics ensures that you make smarter management decisions.
View this Webinar to learn about the results of the Altman Weil/Martindale-Hubbell 2006 Law Department Metrics Benchmarking Survey. Learn how to interpret and use benchmarking data effectively and get answers to the following questions:
The dialogue also will touch on emerging issues of importance to law departments including: corporate governance, department alignment with corporate business strategy, legal service provider issues and more.
Show Corporate Counsel How You Rate
Presented July 18, 2006 by:
- Nicole Carrubba, Product Manager, martindale.com
- R. Michael Gibeault, Vice President, Peer Review Ratings & Relations, LexisNexis Martindale-Hubbell
In-house counsel and other buyers of legal services rely on Peer Review Ratings as one of the critical criterion in their due diligence when hiring outside counsel. A new Peer Review Ratings Toolkit, available exclusively to Martindale-Hubbell subscribers, showcases lawyer and firm ratings across the Martindale-Hubbell Global Legal Network, making it easy for current and prospective clients to quickly identify this key hiring criterion. Join us to learn about the Toolkit's features and benefits and how it can help your firm and its lawyers gain a critical edge over the competition.
Your Board and CEO are Watching: Using Martindale-Hubbell Ratings for Hiring-Due Dilligence
Presented June 6, 2006 by:
- R. Michael Gibeault, Vice President, Peer Review Ratings & Relations, LexisNexis Martindale-Hubbell
With corporate oversight demanding the highest of quality and ethical standards for your company, you must be able to demonstrate objectively that you're making the best hiring decisions. You need to use every proven tool to make certain your inside lawyers and outside counsel measure up. LexisNexis Martindale-Hubbell Peer Review Ratings serve as a key, objective qualifier to help you confirm that a lawyer has the highest ethical standards and professional ability. View this webinar to learn about Peer Review Ratings and how to use them in your hiring-due diligence. The use of Peer Review Ratings are complimentary for in-house counsel.
10 Easy Ways to Maximize Your Firm's Exposure on Martindale.com
Presented May 9, 2006 by:
- Nicole Carrubba, Martindale.com Product Manager, LexisNexis Martindale-Hubbell
Martindale-Hubbell knows how to position law firms and their lawyers online to create maximum exposure to buyers of legal services. Learn how to fully leverage your firm’s information on Martindale.com to gain maximum exposure and traffic.
Leveraging Your Peer Review Rating
Presented May 4, 2006 by:
- R. Michael Gibeault, Vice President, Peer Review Ratings & Relations, LexisNexis Martindale-Hubbell
In an increasingly competitive environment, Martindale-Hubbell Peer Review Ratings are an important marketing tool for your firm. This summer, Martindale.com will be enhanced to display Ratings with greater prominence, making it even easier to locate and quickly distinguish a Peer Review Rated lawyer and firm.
The increased emphasis on Ratings provides new opportunities for you to promote your distinction individually and firm-wide. This Webinar explains these enhancements and describe how firms like yours can leverage these changes to stand out from the competition.
Also included is a discussion of the criteria needed to earn CV®, BV® and AV® Peer Review Ratings, and why all three are important in advancing your firm.
Leveraging Peer Review Ratings to Make an Impact with Corporate Counsel
Presented March 21, 2006 by:
- R. Michael Gibeault, Vice President, Peer Review Ratings & Relations, LexisNexis Martindale-Hubbell
For more than 130 years, Martindale-Hubbell's Peer Review Ratings have served as the legal profession's mark of excellence. In response to the needs of corporate counsel and other buyers of legal services, Peer Review Ratings are now being moved to the forefront on Martindale.com, making it easy to locate and quickly distinguish a Peer Review Rated lawyer and firm.
For lawyers and firms participating in the Peer Review Ratings program, this new emphasis and repositioning presents special opportunities. This webinar explains these enhancements and describes how lawyers and firms can leverage the changes to stand out from the competition.
Leveraging Peer Review Ratings to Make an Impact with Corporate Counsel
Presented March 2, 2006 by:
- R. Michael Gibeault, Vice President, Peer Review Ratings & Relations, LexisNexis Martindale-Hubbell
Martindale-Hubbell Ratings, which signify that your peers have validated your high ethical standards and professional skills, are becoming increasingly important measurement tools for corporate counsel and other buyers of legal services. In response to their needs, Peer Review Ratings are now being moved to the forefront on Martindale.com, making it easy to locate and quickly distinguish a Peer Review Rated lawyer and firm.
For lawyers and firms participating in the Peer Review Rating, this new emphasis and repositioning presents special opportunities. Please join us on March 2 for a Webinar designed to explain these enhancements and describe how lawyers and firms can leverage the changes to stand out from the competition.
Walking in the Client's Shoes:
An Interactive Dialogue with 2 In-House Counsel
Presented January 25, 2006 by:
- David Golden, Director, Ethics & Corporate Compliance and Senior Counsel, Eastman Chemical Company
- Theodore "Ted" Banks, Chief Counsel, Global Compliance, Kraft Foods Global, Inc.
Tap into the wisdom of in-house counsel from Eastman Chemical and Kraft Foods Global as they go beyond "how we identify outside counsel" and give their views on the roles, if any, played by the C-Suite; firms' diversity ratios, and intangibles, such as golfing buddies and nepotism, in selecting outside counsel. Expect to don the in-house counsel's hat and learn to fully appreciate what law firms need to do to cultivate and keep satisfied clients.
