LexisNexis

LexisNexis InterAction® Penetrates the European Market with New Industry Sector Win

LONDON, 27th October, 2008 — Following a rigorous review of several other CRM systems, independent consultancy firm Verdonck, Klooster & Associates, based in the Netherlands, have selected LexisNexis InterAction® to provide a solution to their CRM database needs. The firm plans to integrate InterAction with their existing PMS to provide fully integrated workflow and knowledge management across the firm.

The deal further strengthens LexisNexis' position in the European market by adding to the growing continental client base, and represents a first for LexisNexis as Verdonck, Klooster & Associates are the first independent consultancy company within the public sector to adopt InterAction.

Working with LexisNexis partner, Morningstar Systems, VKA intend to roll out the product to approximately 100 professionals across the firm, enabling them to effectively manage relationships with existing clients whilst assisting them to leverage knowledge throughout the firm and manage relationships to identify and generate new business.

Joost Beukers, (managing director), from Verdonck, Klooster and Associates, identifies a key factor behind their decision to select InterAction over competitive products as being one of flexibility and integration. Beukers commented "One of the main reasons that we chose InterAction is due to the focus on relationships between people as well as between organisations. This gives a far more flexible data structure which fits the way professionals think about customer relations". Integration with Outlook and subsequent synchronisation with smartphones, general support for marketing campaigns and opportunity management, and a rich feature palette, including the ability for account managers throughout the organisation to monitor up to date and relevant information in MyWatch list were cited as key reasons behind the deal.

Going forward, Verdonck, Klooster & Associates plans to utilise InterAction as it's knowledge base to consolidate intelligence about clients, contacts and relationships across it's offices for successful business development and marketing, and crucially to provide centralised access to relationship intelligence to key groups of internal stakeholders.

LexisNexis InterAction is part of LexisNexis' growing portfolio of strategic client development products and services designed to help professional services firms grow their businesses.

About LexisNexis InterAction
LexisNexis InterAction enables professional services firms and other relationship-based organisations to create the relationship intelligence they need to uncover new business opportunities. InterAction has seamless Outlook Integration allowing users to access valuable information and contribute to the system without leaving this environment (also integrates with Lotus Notes and Novell GroupWise). Essential Data Quality and Data Change management tools ensure data integrity and reduce the ongoing cost of ownership. The Who Knows Whom feature allows users to determine who else within a firm knows the contact and the nature and strength of that relationship. InterAction solutions are available to the Accounting, Financial Services, Legal, Management Consulting, Property and other professional services markets. LexisNexis InterAction European headquarters are in London, UK.

About Verdonck, Klooster & Associates
Verdonck, Klooster & Associates (VKA) is an independent consultancy company with extensive experience at the intersection of strategy, implementation and ICT in the public sector.

VKA distinguishes itselves through our results oriented approach combined with our in-depth industry knowledge and people orientation. By gathering our knowledge we create an inspiring work environment for our colleagues who stimulate and support each other. This winning combination leads to successful solutions for our clients.

 
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